Crafted for every curl, coil and wave. Forty-five years of cosmetology meet botanical formulation — for a lifetime of genuinely healthy hair.
Elevated Essentials
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The ideal science of balance and nature
The Genesis Root product line is designed to have
sustainable healthy hair for a lifetime. Our
products cater to every women, men, and teens
aged 12 to 90. Although this might seem like a
wide range, our 45+ years of experience in hair industry have shown us that factors like hair
growth patterns, styles, medications, genetics,
and life stages affect hair in ways we might not
always consider. It’s important to start caring for
our hair early on, so we can enjoy a lifetime of
beautiful enhancements and maintain a healthy,
vibrant head of hair as we mature.
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Our Products
Just For Him
Just For Him
Shampoo & Conditioner
Shampoo & Conditioner
OUR BESTSELLING PRODUCT
About Us
At Genesis Root, our goal is to create hair products that contain high-quality ingredients designed to protect and nourish hair. Whether you chemically treat your hair, wear wigs, braids, or weaves, use styling products or heat, take medications, or combine these methods, our products are crafted to support you.
By educating our audience about the life and science of hair and offering high quality products, we aim to help you achieve a lifetime of healthy hair.
As the founder and owner of Genesis Root, Gina Bowser has over 45+ years of experience in cosmetology and more than 10 years in cosmetic formulation, along with a genuine love for healthy hair. Throughout her extensive career, she has learned that the key to creating safe and sustainable hair care products
that lie in the ideal balance between nature and science.